App Store revenue and downloads increased in June, but users are spending less on games

Bank of America has released its latest App Store performance data, and observed that while revenue is growing faster than downloads, users are shifting how they spend their money. According to the report (via Investing.com), which cited SensorTower data, global App Store revenue rose 12% year over year in June, while downloads were up just 4%. That widening gap suggests a positive shift in monetization, although users are reportedly increasingly spending more in non-gaming categories: “Gaming, while still the largest category, accounted for just 45% of total App Store revenue in the quarter, down from more than 50% in prior years.” Productivity is on the rise Bank of America said that Photo & Video, Lifestyle, Books, Education, and Utilities each gained about 100 basis points (or 1%) in share, while Productivity apps rose 200 basis points (or 2%), “marking the highest percentage change”. According to Bank of America, that diversification could be a long-term w