Streaming is the New Cloud

With AI taking the centre stage, data streaming platform (DSP) is no longer just a good feature; it is also a core enabler for companies aiming to scale meaningfully. Today, customers expect product recommendations, service interactions, and support responses to be tailored, impactful, and delivered in real time—and they hold AI to the same standard.  AI’s effectiveness is directly tied to the quality of data it relies on. This requires steady, trustworthy, real-time data flowing across the organisation. This is where data streaming becomes critical for powering AI capabilities and helping businesses to remain competitive in today’s market. According to data streaming pioneer, Confluent’s 2025 Data Streaming Report, which surveyed 4,175 IT leaders across 12 countries, including 650 respondents from India, about 95% IT leaders see DSPs easing AI adoption by tackling data access, quality, and governance challenges head-on.  The report further highlights that 91% of organisat