Why integrate SMS into your email marketing strategy?
While competition for consumers' attention is fierce, text (or SMS) marketing is emerging as a powerful solution to boost your...
Organizing Your PrestaShop Catalog: Effective Category & Product Management
Learn effective PrestaShop catalog management, from creating categories to managing products, with tips on improving organization, SEO, and customer experienc...
What exactly does “performance” mean in ecommerce?
Often overused, the term “performance” resonates everywhere in the sales and ecommerce world. Yet it is rarely used with the...
Powering a railway legacy's online expansion – the České dráhy success Story
In the heart of Europe, České dráhy, the national railway carrier of the Czech Republic with a rich history and...
Boosting Sales by 325%: The Power of Ecomail and PrestaShop in JB...
1. The Initial Challenge Before making the switch to PrestaShop, JB Sport operated on a custom-built website. While functional, the...
How to Build a Dropshipping Website with PrestaShop?
Learn how to build a successful dropshipping website with PrestaShop. Discover a step-by-step process to create a custom online store...
Beyond Social Media: Why Press Coverage Still Matters for Your Online Store
While social networks and influencers hold a prominent place, the power and impact of the traditional press are sometimes overlooked....
Are Apple Pay and Google Pay really essential in 2024?
Ecommerce tools are evolving at a crazy speed, and online payment methods are no exception to the rule. Among the...
The customer experience: A source of costs or revenue?
Among the many parameters that guarantee success in the world of ecommerce, the customer experience (CX) plays a crucial role....
Increase revenue with a frictionless checkout experience
Building and maintaining a custom checkout experience is complex and costly, which can make it difficult to expand globally. Stripe...