Generative AI Needs Its iTunes Moment for AI Copyright

The tussle between breaking copyright and enforcing it has long existed before the advent of AI. However, it may have become worse without guardrails, as AI services take over the digital world. There are various privacy and copyright laws worldwide, but none specifically address how AI utilises copyrighted content. Whether it should store the data, check for copyrights, or not care about copyrights at all. Current frameworks, such as the GDPR or India’s DPDP Act, are useful for safeguarding personal data. But when it comes to intellectual property, Rishi Agarwal, co-founder and CEO of TeamLease Regtech, told AIM, “​​I don’t think GDPR, DPDP or any one of these laws are primed to deal with issues of this nature.” From Piracy to Payment There’s a precedent for industries disrupted by technology to fight back, not by banning innovation but by monetising it. Two decades ago, the music business did exactly that by embracing iTunes. Now, as large language models (LLMs) recreate