What to sell online? Inspirations and trends for your ecommerce site
The first question to ask yourself before opening an online store is not necessarily the simplest or most obvious: What...
Great SEO tips for an ecommerce site in 2025
The SEO (Search Engine Optimization) landscape is still evolving just as quickly in 2025. Although Google's algorithms follow one another,...
SKFK: A Creative And Sustainable Designer Fashion Brand
Back in September, we met with Alba Feijoo, Head of Communication & Marketing, and Mikel Izurieta, Ecommerce Manager, at SKFK's...
Popularity of marketplaces: The importance of having your own ecommerce site
The rise of marketplaces, such as Amazon, Cdiscount, or AliExpress, has not gone unnoticed. For many ecommerce sites, selling on...
PaaS or SaaS: which model should you choose for your ecommerce?
In cloud computing, PaaS (Platform as a Service) and SaaS (Software as a Service) describe two approaches with distinct characteristics....
Six trends your ecommerce site needs to consider in 2025
2025 promises to be a major turning point for ecommerce. As consumers expectations continue to rise and technological innovations to...
Messaging is your key to maximising the benefits of BNPL
Staying competitive in today’s crowded e-commerce landscape requires more than just a compelling product and a streamlined shopping experience. Giving...
PrestaShop for B2B: A Comprehensive Guide
You might think of PrestaShop as primarily a B2C platform, but its capabilities extend beyond consumer-focused sales. It offers powerful...
Competitive intelligence: What you need to know
Keeping a close eye on the competition is essential, especially in the ever-changing world of ecommerce. This monitoring, commonly known...
Why integrate SMS into your email marketing strategy?
While competition for consumers' attention is fierce, text (or SMS) marketing is emerging as a powerful solution to boost your...