E-commerce CMS

Overview of the most popular ecommerce analytics solutions

For ecommerce sites, data analysis is not an option but an absolute necessity. The user experience on your site, the...

The Right Way To Use Price Testing Methods in a PrestaShop Store

Conducting price testing in your PrestaShop store is an important strategy to determine the most effective pricing for your products....

AI, an ally for your visual creativity

Online sales success is largely based on visual aesthetics. Generative artificial intelligence offers vendors a great way to renew the...

Predictive AI helping your performance

In the complex world of online commerce, it's crucial to anticipate trends and make informed decisions. Predictive artificial intelligence offers...

Conversational AI to boost customer relations

Thanks to natural language processing (NLP), conversational AI is able to simulate human conversation. This technology applies perfectly to customer...

Personalizing messages and marketing automation: Where to start?

Personalizing messages to your customers is a great way to set yourself apart from your competitors. So long as you...

AI is revolutionizing acquisition

Whether predictive or generative, AI is also transforming the advertising market. Its ability to collect and analyze data in real...

How Prestashop Hosting Contributes To The Success Of Caves Carrière's Online Store

Do you want to improve your online store's web performance by enlisting PrestaShop's expertise? Caves Carrière, a company that sells...

3 customer acquisition tips for your online store

For ecommerce businesses—whether you have 10 or 10,000 customers—increasing your customer base is essential to growing your brand. But customer...

Gallia, Blédina, PrestaShop: The recipe for direct-to-consumer success

Gallia and Blédina, two emblematic brands of the Danone Group, have opted for DtoC, direct to consumer. This strategy aims...